Rap legend Snoop Dogg has gone back to his roots, acquiring Death Row Records, the iconic hip-hip label that launched his career.
The music mogul purchased the publisher, famous for classic albums like Dr Dre’s The Chronic and 2Pac’s All Eyez on Me in an undisclosed deal with current owner MNRK Music Group.
Founded in 1991 by Dr Dre, Suge Knight, The D.O.C. and Dick Griffey, Death Row was one of the most infamous record labels of the 1990s.
From there, it was all downhill for Death Row. The record label officially filed for bankruptcy in 2006 before being scooped up for USD$18 million by WIDEawake Entertainment.
The iconic rapper confirmed he is also releasing a new album, Back on Death Row in partnership with blockchain gaming platform Gala Games