Storytelling is a powerful tool for promoting your NFT project
National Football League (NFT) was the word of the year in Chamber’s Dictionary in 2013. Since then, NFTs have become even more popular. This means that you’ll need all the aid you can get to make a name for yourself in the NFT industry if you have an upcoming project.
Then, how can you get the word out about your project?? Even if you don’t have vast resources or friends in high places, here’s a tried-and-true method for cutting through the noise.
Storytelling is a centuries-old means of disseminating knowledge. As a species, we’ve utilized stories to disseminate information ever since we discovered how to speak one another’s language. You may tell a narrative in many ways, but there are also awful ways to do it, and being able to distinguish between them is crucial.
As a result, here are three ways you might use narrative to promote your NFT project:
Be a one-of-a-kind person
Make sure your project stands out from the rest by making it unique. If you want people to remember your NFT project, you need to tell a distinctive tale.
The first time someone discovers your project, it’s likely to be a stumbling block. A link on Reddit or an ad might attract their eye, but until the story grabs their attention, they’re unlikely to take notice. Even if they do, there is no guarantee that they will click the link or even remember the project name.
However, if your narrative reaches them and they retain it in their memory, chances are excellent that they will be able to seek for and discover it again. The ability to capture someone’s attention and hold it for an extended period of time naturally brings us to our second piece of advice.
Be Brief and to the point
A place exists for your novella, your white paper, and even the screenplay for your live-action animated series. If you’re going to be successful, you’ll want to focus on the distilled version first.
As the world and our attention span have shortened as a result of the internet, If a newspaper headline had just 15 seconds to entice readers, we’d be lucky to get a tenth of that time these days! It takes a certain amount of skill and some would argue talent to get someone’s attention in a matter of seconds.
A professional copywriter can be hired, but until you can pay the costs that come with their expertise, it’s a good idea to try composing this text on your own. This is the tagline for your story. It’s the culmination of 10 to 30 words that entices the reader but leaves them wanting more.
Film poster titles like these are what desperate screenwriters use to pitch directors they run into on the streets of Hollywood. For every word, you can cut from your project’s description, reward yourself with a drink or soda.
Smelling bullshit is as instinctive for the crypto-curious as sniffing blood. Keep your story true to the facts and avoid making any exaggerated claims. Being confident in your project and even a little bit proud of it are two different things.
Be careful not to exaggerate the importance of your project by using adjectives like “powerful” and “sweeping.” Don’t use the phrase “changing the world” unless you mean it literally. Don’t call it a revolution unless you aim to demolish the system and dance in the ashes.
Put your best foot forward by being forthright and even humble. Because the crypto industry already has enough FUD (Fear, Uncertainty, and Despair), the last thing you want to do is give the impression that you’re going to contribute to it.