Sony Says It Wants to Get Into the Metaverse Gaming Market
Sony, a Japanese tech company, held its annual Corporate Strategy Meeting last week. At that meeting, the company announced its plans to step up its work on Web3. Kenichiro Yoshida, the CEO of the company, used the popular battle royale game Fortnite to explain that the company’s main goal for expanding the metaverse is to give its players new ways to play games.
More specifically, and according to a press release from the meeting, the company plans to use the unique strengths of its many businesses and its expertise in in-game technology to make new entertainment experiences in the metaverse. It has a large number of subsidiaries, such as PlayStation, Sony Pictures, and Sony Music, all of which have helped make the battle royale format of Fortnite more interactive and enjoyable.
Yoshida described his vision of the metaverse as a “social space and live network space were games, music, movies, and anime intersect.” He did this by referring to areas of Web3 innovations where the company already has a foot in the door in Web2 contexts. He also said that it is a place where people get together to share “time and space.”
Even though Sony hasn’t announced any metaverse-specific products, services, or tech yet, it seems likely from the meeting that the company will diversify its metaverse expansion by using all of its multimedia divisions to create interactive experiences that bring together all of its existing businesses and expertise.
Still, the company did say that it was getting ready to make a ten-part series of live games in partnership with Bungie, the company that made the hit game Destiny.