Holders of NFT cards receive a spirited gift from VeeFriends and Johnnie Walker
VeeFriends, the prized NFT project from iconic digital collectibles champion Gary Vee, has teamed with world-renowned scotch whiskey brand Johnnie Walker. Although cooperation between a bespoke spirit label and a collection of hand-drawn animal character NFTs may seem a little off-brand to begin with (for both sides that is), it is the boundless breadth of the VeeFriends’ sub-collection, the ‘Gift Goats,’ which facilitates the connection.
As those in the know will already be aware, the 555 VeeFriends ‘Gift Goat’ NFTs give their owners 6 actual presents per year, over a 3-year period. Through this initiative, Gary Vee and his creative team have 18 options to cooperate with suitable partners to give unique utility to such holders. As you undoubtedly anticipated, Johnnie Walker is the latest iteration of such agreements.
The gifts in question will be bottles of Johnnie Walker whiskey. To match the somewhat pricey mint price of a VeeFriends NFTs, the bottles will not be of ordinary nature, as each will be a limited edition of Walker’s most famed version, ‘Johnnie Walker Blue,’ and will come with a VeeFriends logo, Gift Goat character, and a number from 1 to 555, printed on it.
The relationship was in reality obtained by VaynerNFT, the NFT arm of Gary Vee’s creative media agency ‘VaynerX,’ and DIAGO, the Web3-adopting parent company of Johnnie Walker. When speaking on the cooperation, Avery Akkineni, President of VaynerNFT, had this to say: “This collaboration is a true example of how one of the world’s top companies can step into Web3 to celebrate community and culture while maintaining core to its principles. This is an exceptional example of the potential of collaborations that can be brought to life by NFTs by the world’s best companies and creators”.