Crypto.com’s Latest ‘Fortune Favors the Brave’ Film Features Joel Embiid
It’s the latest installment in Crypto.com’s “Fortune Favors the Brave” film series, and it features Philadelphia 76ers center Joel Embiid as its star. Bill Self, the two-time NCAA Champion head coach and former college coach of Embiid, acts as the film’s narrator to bring an extra depth of authenticity and emotion.
For this film’s central theme of perseverance and perseverance, it exploits Embiid’s difficult journey into NBA prominence. As a result, the film makes reference to the 16-year-old Embiid’s journey from Cameroon to the United States, where he was recruited by the University of Kansas Jayhawks basketball team, as well as his difficulties with injury and self-doubt during his college and early NBA years.
Embiid, of course, is now a five-time NBA All-Star, three-time All-NBA Team member, and three-time All-Defensive Team member after overcoming all of these obstacles. This year’s Most Valuable Player (MVP) award contender is also the NBA season’s highest-scoring player, making him a strong contender for the honor.
Fortune Favors the Brave: Embiid’s version follows the Matt Damon and LeBron James superstar editions, which were released in October 2021 and February 2022 respectively. Most recently, Crypto.com sponsored the 94th Academy Awards in the United States, in order to broadcast its latest humanitarian video, which earned $3.6 million for Ukrainians through the International Red Cross and Red Crescent Movement.
For Crypto.com, Embiid and LeBron’s inclusion in its marketing efforts is part of a relentless effort by the crypto exchange to insert its presence into high-level sporting contexts. The logo of Crypto.com can also be seen on events such as the Miami Grand Prix, the FIFA World Cup Qatar 2022, the UFC, and many other global sports and entertainment properties.